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WedLuxe Luminary Spotlight

London

WedLuxe Luminary Spotlight: An Interview With Floral Couturier Neill Strain

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Neill Strain of Neill Strain Floral Couture is the go-to florist for Arabian Royalty, Hollywood celebrities, and floral enthusiasts who frequent his London boutique and concession at Harrods, London’s iconic department store. Neill and his talented team have also opulently decorated the most exquisite weddings, venues, and homes around London and beyond, including superyachts in the Mediterranean!

Originally hailing from Ireland, Neill Strain opened his first flower boutique in London’s posh Belgravia neighborhood in 2008 and became one of the pioneers in fashioning grand floral installations for luxury boutique exteriors.

 Neill is also reputed for his unique way of sourcing flowers, working closely with the best artisan Dutch growers who select unique and new breeds, some of which have never been seen before. These extraordinary blooms are sent directly from the growers’ glasshouses to Neill’s boutique and arrive within 24 hours of harvesting, introducing an incomparable new quality and freshness to the London flower scene.

 

 

 

 


WHAT’S BEEN THE MOST UNIQUE FLORAL EXPERIENCE THAT YOU’VE CREATED FOR A CLIENT?

One particular moment that stands out in my mind was when I was flown to Milan by Lady Gaga. My task was to create giant floral letters spelling out ‘DV’ and surprise Donatella Versace on her birthday. Donatella’s favorite flowers are Gardenias, and through our strategic grower network in Holland, I was able to source thousands of freshly cut Gardenia flowers to incorporate into the design. This was the ultimate grandiose floral gesture, and the look of shock and surprise on Donatella’s face when she walked into the room is something that will stay with me forever.


 

FLORAL ENTHUSIASTS APPRECIATE THE BEAUTY AND RARITY OF THE SPECIAL VANDA ORCHIDS FEATURED IN YOUR SIGNATURE ARRANGEMENTS, RETAILED EXCLUSIVELY AT YOUR NEILL STRAIN FLORAL COUTURE CONCESSION AT HARRODS. HOW DO YOU SOURCE THESE BLOOMS?

Our relationship with our esteemed Vanda orchid grower, Ansu, is one that we hold in high regard. Vanda Orchids are renowned as the ‘crown jewels’ of the floral world, and Ansu’s dedication to finding the rarest and most majestic specimens is truly remarkable. His passion for these exquisite flowers is evident in the rich jewel tones that they exude. We are privileged to receive small crops from Ansu, often consisting of just a few stems. Once these rare beauties are gone, they are gone forever, never to be produced again. This level of exclusivity is highly sought after by our discerning clients, who are always on the lookout for what’s new, rare, and unique.

Our growers recognize our position in London’s affluent Belgravia neighborhood and understand that our elite clientele seeks bespoke and distinctive floral arrangements.

- Neill Strain

YOU’VE PARTICIPATED IN LONDON’S CHELSEA FLOWER SHOW FOR SEVERAL YEARS AND WON THE 2023 GOLD MEDAL, AND “BEST IN SHOW” FOR BELGRAVIA IN BLOOM. WHAT INSPIRED YOUR WINNING DESIGN?

This year’s theme was “Into the Wild.” Our installation at the Belgravia boutique was inspired by a trip I took to the Maldives in January. While on a snorkeling safari, I was struck by the vibrancy of the coral reefs, teeming with life. To my surprise, a turtle came swimming alongside me, and the experience deeply moved me. Glancing off into the distance of the deep blue Indian Ocean at that moment felt very wild to me, and felt very appropriate for the “Into the Wild” theme. Spectators came in droves to see our display, which featured two larger-than-life seahorses, a giant turtle and an angelfish, all enhanced with gorgeous shells, rocks, and plant material utilized for its resemblance to coral life under the ocean.

ARE THERE ANY NEW VENUES YOU’D LIKE TO TRANSFORM WITH YOUR FLORAL MAGIC?

We are thrilled that we have recently been accredited as an official floral supplier on Oceandiva London, a remarkable CO2-neutral boat that is stationed on the River Thames. My team and I are excited to have the opportunity to transform this unique space for some incredible upcoming events.

BEST NEW HOTEL IN LONDON?

The Peninsula London and OWO Raffles London are both stunning new hotels. At both of which, we are accredited suppliers for events. Both hotels have great event facilities and two of the largest ballrooms in London, so watch out for some upcoming floral installations!

YOUR ULTIMATE SPLURGE?

Weekend stays with spa treatments at Vila Vita Parc on Portugal’s beautiful Algarve coast.


FOLLOW NEILL ON INSTAGRAM OR VISIT NEILLSTRAIN.COM TO DISCOVER MORE OF HIS FLORAL ARTISTRY.

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