Events
The WedLuxe Show Returns: Integrating AI Technology into Event Design
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The WedLuxe Show returned to Hotel X Toronto in 2023 after three years away, and it was one of the first live events anywhere to bring AI into its design. Planning by
Fleur Weddings and Events
Fleur Weddings and Events is a boutique planning company and a long-time WedLuxe member, known...
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, event design by
R5 Event Design
R5 Event Design is an award-winning, full-service wedding decor company based in Toronto. They handle...
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and florals by
Wild Theory
Wild Theory Floral and Event Design is a luxury wedding florist in Toronto known for...
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shaped the rooms that made this WedLuxe Show unforgettable.
The WedLuxe Show recently made its exciting (and gorgeous!) return to Toronto, Canada, at Hotel X Toronto, after a three-year (uninvited!) hiatus. Remaining true to its trendsetting history, The 2023 WedLuxe Show was one of the world’s first live events to integrate AI technology into the event’s design.
Angela Desveaux, founder, CEO, and creative director of WedLuxe, shares what inspired the use of AI technology for this year’s show.
“Since the inception of our first show in 2012, and long before ‘immersive and experiential’ were part of everyday vocabulary, The WedLuxe Show has been recognized for its ingenuity and the integration of design trends from outside the world of weddings into a large-scale, luxury consumer-meets-industry event format. For instance, over a decade ago, when we created The WedLuxe Gift Bar (offering a COMPLIMENTARY retail-like shopping experience for nearly two thousand guests!), the concept was UNHEARD of, as were our “restaurant-like” pop-up experiences, completely branded by our editorial design team.
Ultimately, our unique recipe for success is rooted in creative collaboration between the graphic design division of WedLuxe and our incredibly talented roster of event sponsors who come together to bring each experiential space to life.
AI TECHNOLOGY x #BARBIECORE
Having survived three long (bleak) years, my team and I wanted to bring The WedLuxe Show BACK with fresh, notable style and do something unique. I’m currently in awe (and obsessed!) with AI technology and what it could mean for the future of event design. Therefore, it was paramount for me that The WedLuxe Show be one of the VERY FIRST live events worldwide (specifically within the wedding industry) to integrate AI technology. I’m also obsessed with the pretty-in-pink #Barbiecore trend that is everywhere right now, from fashion to interiors.
With both trends in mind, I dreamt up the concept for a WedLuxe #Barbiecore Bakery.
HOW WAS IT DONE?
THE WEDLUXE #BARBIECORE BAKERY
The 22ft x 22ft bakery structure was plotted out and built by DFD Event Solutions featuring printed graphics I generated with A.I. using Midjourney. Then, I stitched together and customized the A.I.-generated images to fit the structure using Photoshop and other programs. Our bakery event planning and design partner, DIANA PIRES EVENTS, took it from there, adding her signature attention to detail with the bakery’s planning, interior design, flow, and logistics, including coordination with our catering partner, The Food Dudes , on what the bakery served-up! Think all-pink desserts, including the yummy pink ice-cream sandwiches that were a crowd fav! An extraordinary 12-foot-tall 3D (foam) cake sculpture with an oversized bow, designed and produced by the sculptural decor engineers from Engineered Arts , provided the WOW moment for the center of the space. Finally, CAPRICE DECOR provided exquisite pink floral installations to bring the entire thing together. It was a fun and unique collaboration for all.”
Concept, Creative Direction, Branding, and Structural Graphics by @angedesveaux @wedluxe integrating #midjourney #ai • Barbiecore Bakery Event Planning & Design @dianapiresevents • Structural Design, Structural Build & Printed Decor (Windows, Walls, Awnings, Floor, and Bar Decals) @dfdeventsolutions • Catering @fooddudes • 3D Wedding Cake, Designed & Built By @engineeredarts • Floral Design @caprice_decor • Furniture Rentals (Curved Bars & Pink Market Cart) @detailzfurniturerentals • Aprons and Packaging @sheinofficial @shein_ca • Pink Stanchions @marqueeletterstoronto • Show Photographer @purpletreephotography • Add’l Pics & Video @wedluxefilms • Host Hotel @hotelxtoronto • Catering Partner @fooddudes • WedLuxe Show Lead Planner and Event Producer, Bella Geraghty @wedluxe
> VIEW THE FULL GALLERY and SPONSORS FOR THE WEDLUXE #BARBIECORE BAKERY HERE
THE GRAND ENTRY
Several other areas also incorporated A.I. generated-imagery, like The Grand Entry featuring a Dutch Master’s-era-esqe floral pattern integrated into the show program, signage, and bar front decals. Under the direction of
FLEUR WEDDINGS
Fleur Weddings and Events is a boutique planning company and a long-time WedLuxe member, known...
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, who provided space planning and design, The Grand Entry was designed with Pantone’s newest hit hue, “Viva Magenta,” in mind. The floral design team at INFINITUDE DESIGN brought the graphics pattern to life by creating three magnificent floral arches integrating thousands of magenta-hued peonies, roses, and foliage.
DFD Event Solutions
provided and installed all printed graphics, including the custom-branded floor.
Grand Entry Space Planning & Design @fleurweddingstoronto • Floral Design & Decor @infinitude_design • Printed Decor (Pillars, Floor, Bar Decals, Signage) @dfdeventsolutions • Program Design, Space Branding & Event Graphics @angedesveaux @wedluxe @cloudnine.agency • Furniture Rentals @detailzfurniturerentals • Draping @poshstylingsinc • Stanchions @marqueeletterstoronto • Photography @purpletreephotography • Videographer @wedluxefilms • Host Hotel @hotelxtoronto • AV @encore_global • Catering Partner @fooddudes •WedLuxe Show Lead Planner & Producer, Bella Geraghty @wedluxe
> VIEW THE FULL GALLERY and SPONSORS FOR THE GRAND ENTRY HERE
“THE DIAMOND” LOUNGE
The WedLuxe Show also featured a Bridgerton-inspired experiential lounge, aptly named “The Diamond,” that our guests LOVED! Co-designed with
R5 EVENTS
R5 Event Design is an award-winning, full-service wedding decor company based in Toronto. They handle...
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, who also provided the extraordinary floral design, decor, furniture, and event rentals for this ‘wow-inducing’ part of the show.
“The Diamond Lounge” Planning & Design @fabfetemichelle @fabfetetamara •Room Design, Floral, Decor, & Furniture Rentals @r5events • Catering @fooddudes • Printed Event Decor @dfdeventsolutions • Branding & Stationery @soprettyinprint • Draping @dreamcreations_designs • Music & Entertainment @stroyals • Calligrapher @gracesongcalligraphy • Stage & Riser @vproductions_inc • Linens & Cocktail Napkins @linencloset • Diamond Giveaway @storbymargot • Costumes @theatrixcostumehouse • Show Photographer @purpletreephotography • Add’l Pics & Video @wedluxefilms • Host Hotel @hotelxtoronto • AV Support @encore_global • The WedLuxe Show, Lead Planner & Event Producer: Bella Geraghty @WedLuxe
> VIEW THE FULL GALLERY FOR “THE DIAMOND” LOUNGE HERE
THE GIFTING GARDEN
Our signature gift bar returned as The WedLuxe Gifting Garden. The colorful floral patterns of the Gucci Home textiles collection and the Gucci Garden experiential retail concept inspired the graphics and design of this space. All gift items were sourced and managed by the WedLuxe team. PETALS & PEARLS provided Space Planning and Design, and Henna Florist created the dreamy garden florals. GET SERVED GTA provided our friendly gift bar staff. The beautifully curved back bar shelves were provided by LUXURY EVENT DECOR, and our bar was created with rentals from Detailz Couture Event Rentals . Our in-house WedLuxe design team created all graphics for this space. The photo opp structure & printed decor (window decals, signage, bar decals, mirror flooring) were created and installed by DFD Event Solutions .
Gift Products: Sourcing and Procurement by Samantha Cass, Bella Geraghty @wedluxe •”Gifting Garden” Space Planning & Design @petalsandpearls • Floral Design @hennaflorist • Photo Opp Structure & Printed Decor (window decals, signage, bar decals, mirror flooring) @dfdeventsolutions • Furniture Rentals @detailzfurniturerentals • Gift Bar Backdrops @luxuryeventdecor_ • Event Staffing @getservedgta • Draping @eventuredesign • Concept & Graphics @angedesveaux @wedluxe @cloudnine.agency • AV Support @encoreglobal • Host Hotel @hotelxtoronto • Catering Partner @fooddudes • Show Photographer @purpletreephotography • Add’l Pics & Video @wedluxefilms • The WedLuxe Show, Lead Planner & Event Producer: Bella Geraghty @WedLuxe
> VIEW THE FULL GALLERY FOR THE GIFTING GARDEN HERE
THE WEDLUXE RUNWAY
The WedLuxe Runway (known as a show within the show!) also returned to the event in high style. Valentino’s “P.P. Pink” inspired the eye-popping pink elements within the space. Held in the ultra-modern, all-glass structure of New Fort Hall (located on the main level of Hotel X Toronto), space design and planning for The WedLuxe Runway was provided by LA CHIC SOIRÉE with furniture rentals from Detailz Couture Event Rentals .
Valentino’s “P.P. Pink inspired the eye-popping pink elements within the space. DFD Event Solutions provided the vinyl runway carpet and backdrop center panel with 3D structural side panels designed and installed by Engineered Arts .
Runway, Space Planning & Design @lachicsoiree • Venue: New Fort Hall, @hotelxtoronto • Furniture Rentals @detailzfurniturerentals • Printed Decor @dfdeventsolutions • 3D Backdrop Structure (Side panels and 3d shapes on middle panel) @engineeredarts • Floral Design, Decor Rentals & Draping @cocobycoverscouture • DJ @stroyals • Disco Balls @glamourous_affairs • Balloons @allinonefiesta • AV Support @encore_global • Photography @purpletreephotography • Video @wedluxefilms • WedLuxe Show Lead Planner & Producer: Bella Geraghty @WedLuxe • Hair & Makeup Styling @radfordstudio • Jewelry and Accessories @Mariaelenaheadpieces • Modeling Agencies @iconmodelmanagement @angiesmodels @dulcedomodels
Bridal gowns from international designers and collections from Toronto-based designers were shown on the catwalk, along with bespoke menswear Special thanks to Erika and Liz from Monarch Events, who coordinated the show, casting models from ICON MODEL MANAGEMENT, DULCEDO, and AMTI. RADFORD provided hair and makeup styling with accessories from MARIA ELENA.
Gowns from @viktorandrolfmariage @sarielyani @sarehnouri @rmayeratelier @kleinfeldbridal @hermionedepaula @chic.bridals @andrewkwon_official • Menswear from @garrisonbespoke @gotstylemen @harryroseninc @mykingandbay
> VIEW THE FULL GALLERY FOR THE WEDLUXE RUNWAY HERE
NEON DREAM IN BLOOM
It was time for selfies and a moment of reflection at the “Neon Dream In Bloom” Floral Experience/Installation
“Neon Dream in Bloom” Space Planning & Design @rebeccachanweddings • Floral Design & Decor @openingnflowers • Printed Decor @dfdeventsolutions • Furniture Rentals @detailzfurniturerentals • Neon Signs @fuseneon • Balloons @weballoonz • Lighting @epiqvision • Venue @hotelxtoronto • WedLuxe Show Lead Planner & Producer Bella Geraghty, @WedLuxe
THE PALM CABANA
The Palm Cabana channeled our love of Palm Beach (because who DOESN’T love cabanas, palm trees, and warm breezes?)
Space Planning, Design, & Decor Rentals @eventshoppe.ca • Catering @fooddudes • Printed Event Decor @dfdeventsolutions • Tea @bisoubar • Tropical Wall & Draping @r5events • Popcorn Packaging @sheinofficial
THE BOWTIE ROOM
- The Bowtie Room was a fun space where guests enjoyed complimentary cocktails while learning about the bespoke menswear experience offered by Presenting Sponsor King & Bay> VIEW THE FULL GALLERY HERE
THE PEARL ROOM
- THE PEARL ROOM was a spa demonstration space hosted by the in-house GUERLAIN SPA. The room featured a photo-op area where guests could pose with bouquets designed by WILD THEORY FLORAL.
EXHIBITORS
The best of the best showcased their services and products at the event. A complete list of our 2023 exhibitors is available HERE.
SHOW PHOTOGRAPHER
The professional images of the show were captured by Purple Tree Photography .
SHOW VIDEOGRAPHER
Our in-house film team captured the event. Both wide-screen and vertical format versions of the trailer are available HERE.
SPECIAL THANKS
Bella Geraghty, WedLuxe Show Overall Show Planner & Producer
Our Host Venue Hotel X Toronto , our Catering Partner The Food Dudes , our Furniture Partner Detailz Couture Event Rentals , and our Printed Decor Partner DFD Event Solutions .
