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Known for creating some of the most lavish weddings in the Middle East and beyond, MY Event Design’s stunning decor often features larger-than-life custom installations and the use of vibrant colours. We spoke exclusively with Amman-based founder Majeda Kassir for the Fall Edition of the WedLuxe Global Trend Report about what it’s like to work with family, her design inspirations, and the luxury wedding destinations where she’s planning events this year. For more from our interview, be sure to check out the Fall Trend Report!

We know that your two daughters, Sewar and Maysam, have been involved in running MY Event Design with you. What is it like to work alongside your family on a daily basis?

After my eldest daughter, Maysam, moved to Abu Dhabi, I was very relieved when Sewar made the decision to leave her position at Shell, a position she held for four years. She took a big weight off my shoulders. Sewar has really brought a lot to the table when it comes to the vision of the company and how to manage and further develop the business. She has also landed the company a few destination weddings that we are thrilled to work on! I admire her entrepreneurial creativity, and I’m so proud of her latest endeavour - MY Entertainment, a talent booking agency based in Amman, Jordan. Even though I oversee and manage every aspect of the company, I am able to focus more on designing the event now that I have Sewar to manage and execute the logistical aspects of each event.

Tell us a little bit about MY Event Design’s signature design style.

MY Event Design’s signature design style is classy, elegant, edgy, and chic. We always like to incorporate colours into our designs for a stylish and lively ambience.

From where do you draw inspiration when planning a wedding?

When planning a wedding or event, I draw my inspiration from the elements that surround me such as nature, fashion, hotels, magazines, and travelling.

Tell us about trends in your line of work. What trends have been big in 2017?

2017 is a year of innovative trends when it comes to luxury weddings. One emerging trend is the use of greenery, whereby planners have been using green partitions and hanging greenery at most events! Using less colour and less flowers has also been a new fad. Shiny metallics like gold and silver and mixed patterns have definitely prevailed this year, as well. Geometric designs are also in this year as a source of inspiration for floor planning and wedding themes.

Can you tell us a bit about some of your destination wedding and event design?

One of the most memorable destination weddings we planned took place in Puglia, in the southern region of Italy. The wedding took place in multiple venues all belonging to the breathtaking resort of Borgo Egnazia. The Apulian welcome dinner included a tablescape consisting of a contrasting and colourful arrangement of basil leaves, tomatoes, peppers, and greenery, all of which are popular local ingredients among the Apulian culture. We even had Apulian artisans, such as a pasta maker, a necklace maker, and a straw doll maker, showcase their local talents. As for the wedding party, this took place at Cala Masciola, the beach that belongs to Borgo Egnazia. Puglia provided the most beautiful backdrop for this occasion. The surrounding mountains and Mediterranean Sea played a significant part in the magical ambience of the event.

Are there areas of the world you are looking to produce events in in the near future?

MY Event Design is constantly willing to develop and expand. We believe that destination weddings and events are always an exciting experience. We like to broaden our horizons, but there is no specific place we are currently looking at to produce events. Nevertheless, we do plan on designing more destination weddings wherever they may take us!

What is your process when a bride first contacts you about planning her wedding?

When a couple first contacts us about planning their wedding, we set up an initial meeting - preferably 6 to 9 months prior to the wedding date. Next, we start looking for a venue. It is important to do the venue scouting and selection in the early stages of the planning as everything else depends on it. Then we start with the 2D drawings and the floor plan, which gives the couple an idea of what the seating, the stage, and the different stations will look like. After the floor plans, we start with idea conceptualization followed by design. This step is very important and includes plenty of research. Finally, we proceed to the floral arrangements, the tablescape and setup, the light and sound, the catering, and the entertainment.

What has been your biggest event planning challenge?

My biggest event planning challenge was actually a wedding we planned and designed back in May 2017. The wedding was held at a functioning train station outside Amman, which we transformed into a wedding venue. It was challenging due to the nature of the space as well as its location. There was no actual venue; there were only 3 railways, a small office, and a few rooms.

What are your favourite florals and colour schemes to use when planning a wedding?

If I were to choose a favourite colour palette, I would go for white flowers and greenery. I think white is elegant, pure, and lavish, regardless of the occasion. In terms of greenery, I love infusing my events with natural elements. However, for parties, I like to use vibrant colours, such as fuchsia. Fuchsia is striking, eye-catching, and truly stands out!

Choosing a favourite flower is one of the most difficult questions to answer. I do love tulips and English roses, but if I had to pick one type, I would go for peonies when they are in season. The delicate petals, the lush scent, and the fine colours make peonies my ultimate favourite.

When you treat yourself, what do you like to indulge in?

After a long day, I love to indulge in a glass of champagne!

What is your favourite part of working in the event planning industry?

My favourite part about this industry is its challenges and the excitement it brings with it everyday! There is always something new to experience. No event is ever similar to another; they all have their own personal identity and charm. I also love the transformation of a single idea or rough sketch into a wonderful experience that lasts a lifetime and leaves an everlasting imprint. This is where the beauty of event planning lies.

What advice would you give to those just starting out in the wedding industry?

From my personal experience, my advice to those just starting out is to be patient, diplomatic, and flexible. Aim to learn one new thing per day, no matter how small it may seem, in order to broaden your field of knowledge and to continuously improve. It is also essential to constantly do research in order to remain informed about the latest trends. Draw inspiration from the big things as well as the little things and focus on the smallest details. Be creative, imaginative, original, and resourceful, take chances and never replicate, and always innovate by thinking outside the box. My biggest piece of advice will always be to create your own brand; a reflection of your vision, values, and experiences.

MY Event Design has a home decor and accessories shop in Abdoun, Jordan. What are some of the biggest home decor and fashion trends you’re seeing in 2017?

Our boutique and shop in the prominent district of Abdoun, features home decor items and accessories by international designers. This year, the biggest fashion trends we are witnessing are mixed patterns, the use of marble, jewel tones, and the colour green.

What’s next for MY Event Design in 2017?

We certainly have a lot in store for 2017 and the following years to come! To start off, we will continue to work on our own brand in order to grow and expand internationally. I would like to plan and design more destination weddings. However, as MY Event Design is based in Jordan, I would very much like to introduce destination weddings to the Jordanian market. In other words, I would love to have other people start considering Jordan as a wedding destination. By combining tourism with the elements of art, design, and events, we would encourage local tourism and perhaps make Jordan the next trending wedding destination! For MY Event Design, the sky’s the limit and we always dream big, therefore, I aim at becoming the leading event planner in the region.

We’d love to hear your thoughts! Please leave a comment!

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

The Estates of Sunnybrook are brought to life with leafy foliage, natural minerals, and dazzling crystals. Inspired by the lush greenery of summer, this styled shoot uses ethereal florals and elegant tones of copper and ivory to create a modern daydream.

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Photography by: Crystal Hahn Photography

Source it:

PHOTOGRAPHY • Crystal Hahn Photography, PLANNING • Jubilee Luxury Events Co, DECOR DESIGN • FOS Decor Center, PAPER FLORAL DECOR • Maret's Designs,  FLORAL DESIGN • Secrets Floral, VENUE • Estates of Sunnybrook , STATIONERY • Polka Dot Paper Shop, GOWN • Ines Di Santo, Galia Lahav from White Toronto,  SHOES • Ted Baker and Vince Camuto from Town Shoes,  JEWELLERY • Keren Wolf from White Toronto, HAIR STYLIST • Bridal Hair Couture by Katie , MAKEUP ARTIST • Monica Makeup, RENTALS • William Sonoma and Event Rental Group, CAKE • LiMa Cakes, DESSERTS • Fruitilicious Cake Creations, DANCE FLOOR • Dance Floor Decor

We’d love to hear your thoughts! Please leave a comment!

Photography By: Artiese

Photography By: 1486 Photography

Photography By: 1486 Photography

The WedLuxe Show 2017 took place on January 15, 2017 at The Carlu, in Toronto, ON. One hundred of Toronto’s most talented and elite wedding professionals were in attendance, not to mention thousands of guests looking for major luxury wedding inspo! “World of Wanderlust” was our show theme and guiding inspiration as WedLuxe became your ultimate host.

The show was produced by Angela Desveaux, founder of WedLuxe, presented by Oliver & Bonacini Events and Catering, and sponsored by Kleinfeld Hudson’s Bay and Tempur-Pedic.

Marta Urbanowicz of Artam Design Inc. joined the show as Event Design Director, with Kim Miyama of Kim Miyama Events as Event Logistics Planning Partner. FireDog Creative was our Live Event Support Sponsor, Contemporary Furniture Rentals Inc. our official Show Furniture Supplier, and Eventure Custom Environments and Event Draping our Event Draping Partner.

The day's events began at the WedLuxe Lobby of Luxury where guests checked in at the "Front Desk" and received their wristband and show programme. Intricate tile patterns and gold-painted tropical-inspired greenery accented this space. Stepping out of the elevator onto the 7th floor, guests were wowed by our Grand Entry, The Palm. Created by Marta Urbanowicz of Artam Design Inc., the custom-built walls of the space featured luxurious white moulding, a faux marble floor, and gold-ribbon chandeliers - all punctuated with modern green hedging, gilded foliage, and leafy palm fronds that conjured vibes of modern Palm Beach luxury.

Photography By: Artiese

Photography By: Artiese

Photography By: Destiny Dawn Photography

Photography By: Artiese

Photography By: Artiese

Photography By: Destiny Dawn Photography

Photography By: 1486 Photography

Photography By: Destiny Dawn Photography

Photography By: 1486 Photography

Photography By: 1486 Photography

Photography By: Artiese

Photography By: Artiese

Photography By: Destiny Dawn Photography

Photography By: Destiny Dawn Photography

Source it:

Photography • 1486 Photography, Artiese, and Destiny Dawn Photography, Planning and Logistics • Kim Miyama Events, Show Signage and Lobby Vinyl Installation • Event Graffiti, Space Design • Artam Design Inc., Furniture and Chandeliers • Contemporary Furniture Rentals Inc., Graphic Design • WedLuxe Media, Grand Entry Vinyl Installation and Floor Design • Dance Floor Décor, Floral • APEX, Draping • Eventure Custom Environments and Event Draping, Live Event Support • FireDog Creative, Structure Build • Starlight Productions

We’d love to hear your thoughts! Please leave a comment!

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Amanda and Josh celebrated in style with an all-white wedding at the Old Westbury Hebrew Congregation. In addition to the floral-covered statement chuppah, their elegant celebration was teeming with pristine white orchids, mirrored tabletops, and thousands of glimmering fairy lights. It was nothing short of spectacular!

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Photography By: Jerry Meyer Studio

Source it:

Photography • Jerry Meyer Studio, Event Planning, Floral, and Decor Design • Birch Event Design, Venue • Old Westbury Hebrew Congregation, Stationery Design • Dassy Weiss, Gown • Vera Wang, Shoes • Sergio Rossi, Jewellery • Jonathan Doppelt, Hair Stylist • Roseanna Amador, Makeup Artist • Julie Palmieri, Formalwear • The Suit Lady, Furniture Rentals • Luxe Event Rentals, Cake Design • Ram Caterers

We’d love to hear your thoughts! Please leave a comment!