W: You showed at Paris Couture Week again this year. Can you tell us a little bit about the experience of working on a couture collection?
SS: That’s my dream come true. I studied in Paris and always wanted to go back. And when we were accepted by the committee, we couldn’t believe it - we couldn’t believe we were doing it - the first Israeli fashion house to ever present on that runway. It made history in Israel, maybe here it doesn’t count much, but in Israel that’s a very big thing.
W: How do you celebrate after you release a new collection at Couture Week or at New York Bridal Market?
SS: It always takes a while to recover because after it happens, you say 'wow that went so fast'. And we worked on it for months and then it's over in 20 minutes, so you have the adrenaline running for at least a couple of days more. But then when it sinks in, you start dreaming about the next time. You’re always looking for another thing, a new project.
W: What do you see coming in terms of trends for 2019?
SS: In bridal, I think many of the things we’ve introduced in the Alegria are getting big. Of course, there are pant suits, like in GALA, that we started 2 years ago that are getting more in demand, but what I see especially is the bigger silhouettes which are becoming more popular. We are seeing more and more ball gowns. Though it’s impossible to bring those heavy old ball gowns back in fashion, there are new ways of making them - new volumes and ways of getting that Grace Kelly silhouette. The off-the-shoulder look is bigger and bigger and sleeves as well are very trendy now - all the girls want sleeves, but they have to be off-the-shoulder and very dramatic. Detachable trains, skirts, and straps, necklines that can change, tops that you can remove - these are also very trendy at the moment. And finally colour! We’ve insisted on colour for years - blush, nude, and everything we love - silver is getting there, so that makes me very happy.
For a bit of fun, we then asked Sever a few rapid fire questions:
W: Lace or silk?
SS: "Lace, always."
W: Crystals or pearls?
W: Strapless or long sleeves?
W: Mermaid or full skirt?
W: Spring or fall?
W: New York or LA?
SS: "New York."
W: Veil or cape?