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Few places capture the spirit of winter luxury quite like St. Moritz. Framed by the Engadin Valley’s snow-dusted peaks and shimmering frozen lake, this Swiss icon has long been the playground of royals, tastemakers, and the impeccably well-dressed. Here, the air sparkles as brightly as the diamond-trimmed ski goggles, and every moment – from slope to soirée – feels steeped in effortless glamour.
Whether you arrive by the Glacier Express or private jet, St. Moritz unfolds like a cinematic set: Belle Époque facades, five-star hotels glowing against the snow, and streets lined with heritage watchmakers and couture boutiques. The town balances old-world charm with a new wave of cosmopolitan cool – where après-ski means caviar and champagne, and designer ski suits are as essential as SPF.
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Where To Stay
A trio of exceptional stays defines St. Moritz’s signature blend of heritage and high design. At the legendary Badrutt’s Palace Hotel, the town’s beating heart since 1896, fairytale turrets overlook the frozen lake and a world of old-world glamour awaits within – from crackling fires and gilt-framed portraits to Michelin-starred dining, the famed King’s Social House, and discreet butler service. For those seeking serenity with a view, Kulm Hotel St. Moritz offers sweeping panoramas of the Engadin Valley and a 2,000-square-metre spa crafted from Swiss stone and pine – a tranquil haven to trade ski boots for slippers and watch the mountains fade into dusk. And for a contemporary spin on alpine luxury, Grace La Margna St. Moritz pairs clean lines and curated art with warm hospitality, creating a design-driven retreat where modern architecture meets the soul of the Swiss Alps.
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Where To Eat
St. Moritz’s culinary scene is as refined as its clientele. For an evening of gastronomic theatre, Ecco St. Moritz (two Michelin stars) delivers inventive fine dining with an alpine twist – think black truffle, wild herbs, and Swiss precision plated to perfection. Meanwhile, Beefbar St. Moritz, housed within Grace La Margna, has become the social epicentre for the fashion set, serving elevated comfort food (the signature Kobe beef burger is near-legendary) alongside panoramic lake views.
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Where to Après & Party
As dusk falls, St. Moritz transforms from ski haven to champagne-soaked playground. King’s Social House, the Palace’s in-house nightclub originally founded by Chef Jason Atherton, sets the tone with live DJs, candlelit banquettes, and a crowd that wouldn’t look out of place at Paris Fashion Week. For those chasing altitude with attitude, Paradiso is the definitive mountaintop rendezvous – a luxe alpine lodge perched high above the slopes where Veuve Clicquot flows freely, DJs spin on the terrace, and the panoramic views are almost as intoxicating as the cocktails. Back in town, Billionaire St. Moritz hosts dinner-shows worthy of Monaco – all sequins, saxophones, and vintage Dom Pérignon – while for a quieter nightcap, slip into The K or the Renaissance Bar at Badrutt’s at Badrutt’s, where polished bartenders shake martinis for guests draped in après-ski cashmere.
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Where to Spa & Unwind
After a day on the slopes (or simply spectating them), retreat to the thermal sanctuaries of Kulm Spa or the Carlton Hotel Wellness Club, where indoor-outdoor pools blur into alpine horizons. Signature treatments draw on mountain botanicals and glacial minerals – a nod to the pure Engadin air that made this region a wellness destination long before the advent of Instagram.
In the Know
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Best Time to Visit: Late December – March, when the snow is crisp and the social calendar peaks.
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How to Get There: Fly into Zurich, then take the scenic Glacier Express or a two-hour drive through alpine passes.
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Don’t Miss: The White Turf Horse Races on the frozen lake, the Gourmet Festival, and a sunset cocktail overlooking the Engadin Valley.
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What To Pack
Think timeless alpine chic with a modern twist – old-money silhouettes meet new-era performance. Crisp white ski suits, shearling jackets, and oversized cashmere scarves dominate the palette, while accessories lean toward statement eyewear and après-ski boots that glide seamlessly from slope to lounge.
On The Slopes
Monochrome ski suits, paired with leather gloves and mirrored goggles.
(Clockwise)
Schild Ski Turtleneck Sweater, PERFECT MOMENT
Studded ski goggles, CELINE EYEWEAR
Icon Low printed suede snow boots, MOON BOOT
Auretta quilted down ski jacket, PERFECT MOMENT
Après-Ski
Cable-knit cashmere, belted wool coats, and a touch of metallic – silver or ice-blue – to catch the mountain light.
(Clockwise)
Vin Chaud embroidered appliquéd canvas clutch, OLYMPIA LE-TAN
Leather Mask Sunglasses, 99mm, ALAIA
Intarsia stretch-knit ski socks, FALKE
Sneak-Elyes fleece-trimmed brushed sneakers, STELLA MCCARTNEY
Markarian Aprés Ski jacquard-knit and cashmere-blend turtleneck sweater, WE NORWEGIANS
On The Town
Velvet minis, silk slips, or tuxedo blazers worn over knitwear for an effortless après-elegant finish.
(Clockwise)
Le Teckel Calf Hair Shoulder Bag, ALAIA
White Gold White Diamond 10.65tcw Earclips, VHERNIER
Sima Shearling Short Coat, NOUR HAMMOUR
Vernice Leather Slingback Pumps, PRADA
Mini Lauren 1980 Metallic Leather Clutch Bag, BOTTEGA VENETA
Gathered Waist Satin Gown, VICTORIA BECKHAM
Martini Manhattan Crystal Minaudiere, JUDITH LEIBER COUTURE
In St. Moritz, winter isn’t endured – it’s celebrated. Each snowfall feels like an invitation to dress up, slow down, and savour life’s finer details against one of the world’s most cinematic backdrops. For those who measure luxury not by excess but by experience, this alpine haven is less a destination than a state of mind.
