Meet Samira Kazemeini, owner of Blk Sheep Boutique and our September Trend Report cover girl. She married her husband, Joseph, at the Four Seasons Hotel Toronto in August 2015. Besides owning a trendy boutique and managing the shop’s popular Instagram page (19k followers and growing!), this girl has killer style! Read on to find out more details about her wedding and see every outfit she wore for the events leading up to her big day.
Tell us a little about yourself – Where do you live? What do you do?
I like to think of myself as a very outgoing, creative spirit. Living in Thornhill, I opened Blk Sheep Boutique with my sister two years ago. Using Instagram, we have been able to successfully build our brand through the pictures and outfit inspirations. We recently expanded to open our online store that ships worldwide.
How would you describe your personal style?
My personal style is definitely trendy, but always with my own unique touches. I use fashion to express my various moods, whether I’m feeling super feminine and girly or grungy and hipster-esque. I don’t believe in having one set style or blindly following trends. For me, there are no rules – fashion is purely a form of self expression.
Where did you shop for the pieces you wore to your wedding and the events leading up to it?
I didn’t need to look very far – I chose dresses from my own boutique, Blk Sheep!
Tell us about your hair and makeup for your wedding.
I found my makeup artist through Blk Sheep’s Instagram page after I posted asking people to tag their favourite Toronto-based makeup artists. The response was overwhelming, with over 360 tags! I ended up choosing @makeupbyjenevoy. For my wedding, I decided to go with a very natural look. I wanted my features to be enhanced, not too exaggerated, and I wanted my hair to look effortless and not too done. “I woke up like this!”
What beauty staples were in your wedding day makeup bag?
The only thing I carried with me was my lipstick! I wore a nude MAC lipstick in “Blankety.”
In terms of designing the look and feel of your wedding, where did you find your style inspiration?
When choosing my location, I knew that I didn’t want a traditional banquet hall. I loved the modern sophistication and high ceilings of the Four Seasons, so it was a natural choice. The room was more modern than a typical space, so I knew we had to take the wedding decor in that direction. I had tons of help from my cousin, Elle Daftarian, the creative director of Petite & Sweet, who formerly had her own show on the Food Network called Sugar Stars. I knew I was in good hands with her.
How would you describe the style of your wedding?
For the dance floor, we used an old Hermès scarf pattern. We used the colours featured in the pattern to then play around with our decor and design, including the sweet table and cake. I knew I didn’t want to have typical place cards, so I decided to use champagne bubble candies and put them into a box with each guest’s name and table numbers.
Where did you honeymoon and why?
For our honeymoon, we went to Italy for a three week tour. We started off in Rome, and continued on to Florence, Venice, and the Amalfi Coast before returning to Rome to fly home. We chose Italy because I had never been and Joseph, being Italian, really wanted to show me around. And the gelato doesn’t hurt either!
What are your favourite websites?
You own popular clothing store Blk Sheep – what inspired you to open the store? How would you describe the Blk Sheep aesthetic, and what are your plans for the future of the store?
I was inspired to open Blk Sheep for several reasons. First, when I was growing up, I always knew that eventually I would end up working in fashion. My whole family shares this passion and we wanted to create something of our own and bring it to life. Secondly, we always found the area where we live lacks interesting boutiques. When people come into the store, they always say the same things to me. The first is, “We found you on Instagram” and the second is “We couldn’t believe this store was in Canada!”. Customers often think we are from L.A. or New York. My plans for the future would be to launch my own clothing line. We are also expanding our online store.
What have been some of the top selling pieces at Blk Sheep? What trends do you think are big for September?
Anything from the brand For Love & Lemons is usually a top seller. Their delicate lacy pieces have been flying out the door since we started stocking them. When we get the new shipments in, it’s always one for me and one for the store – I can’t resist! Their lacy skivvies and adorable lace skirts paired with chunky knits are sure to be a huge look for fall and a great way to transition through the seasons.
What indulgence would you never forgo?
My ever-growing purse collection! Collecting designer handbags has been a weakness of mine ever since I can remember.
What is the last thing you bought and loved?
The last thing I bought and loved is definitely my wedding dress! Those memories will last forever, but I’m sad that I can’t wear it and walk around all day!
Tell us about all of the outfits you wore for the events leading up to your big day.
Engagement Party: I wore a For Love & Lemons long sleeve lace and mesh dress with nude Prada heels. Due to the delicate nature of my dress, my jewellery was restricted to a pair of Tiffany & Co. diamond stud earrings.
Bridal Shower: For my bridal shower, I wore a dress by a UK-based line we carry called TFNC London. It was a white mini dress with beaded detailing to accentuate the waist and very minor side cutouts. I started the day off with a pair of sparkly Jimmy Choo peep toe heels, and later changed into Hermès flat sandals with stone detailing to compliment my dress. I kept my jewellery minimal by wearing a Cartier love bracelet that my parents gave me and, of course, my engagement ring.
Bachelorette: My closest friends and I went to NYC for a week and stayed in a suite at the SoHo Trump for my Bachelorette! Instead of wearing anything white, I opted for things like a black mesh pencil skirt and crop top, a purple lace skirt with an ultrahigh slit by For Love & Lemons and a variety of patterned Clover Canyon pieces.
Wedding Day: My wedding dress was designed by Ines Di Santo. It was a mermaid style dress which I made subtle changes to, to make it my own. I added straps and eliminated some extra beading. The gown was originally two-toned but I asked them to make the gown ivory, so it was slightly more traditional. When picking my shoes, I chose a style that I could wear again after the wedding. I opted for the Manolo Blahnik “Hangisi” pump in silver with a fabric finish – they reminded me of Cinderella. And now that the wedding has passed, I like to wear them with jeans!
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